Backyard Vegetable Gardener's Summit

A free 3-day event to help you skip the grocery store and grow food at home even if you dont have the space or time!)

Speaker Information Page

Speaker Information + Resources

Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.

 

The Backyard Vegetable Gardener’s Summit is a 3-day event that will help vegetable gardeners grow healthy, fresh food at home.

 

On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at shelby@farminence.com or ask over in the Slack group.

 

As a speaker, you’ll also get free access to the All-Access Pass!

QUICK ACCESS LINKS

How it’ll all work

What I’ll need from you

Affiliate details

Resource vault

Action steps

Important dates

How it'll all work

Let’s do a quick rundown of how the whole thing will work.

The event will run from April 21-23, 2021 with 6-7 pre-recorded presentations running each day. These presentations will include 30 minutes of content (with up to a 3-minute pitch) and a live chat. 

While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is recommended 😉

Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.

The additional Facebook live is not required.

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I’ll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

During the promotion phase, as the summit is running, and for a few days after the summit is complete, we’ll also be promoting the All-Access Pass. This includes an All-Access Pass for lifetime access to presentations, presentation slides, transcripts, notes or action guides, speaker bonuses, recordings of the live Q&A sessions, and bonus interviews. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Yay!

What I'll need from you

So this all sounds great, but what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

1. Basic Information

The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.

This information includes things like:

  • Name
  • Title
  • Bio
  • Square headshot

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.

2. Presentation Slot Scheduled

The next thing that I’ll need to do is schedule your presentation slot.  Each day of the summit will have a theme.  The topic of your presentation will determine which day your presentation is on. (Slots are assigned first-come first-served so if you have a tight schedule be sure to schedule your spot right away and let me know of any scheduling conflicts)

While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. 

3. Presentation

Next up is your presentation! This is a 30 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.

Please structure your content in a way that allows attendees to walk away feeling like they’ve really learned something, rather than a webinar format where they feel like they’re missing something that they need to buy from you asap.

With that being said, you have your choice of the following presentation formats:

  • Slides
  • No slides (just your gorgeous/handsome face)
  • A mixture of the two
  • Interview-style

If you’d like to go with the interview style presentation, schedule a time with me to do that here. You’ll still be responsible for editing if any is needed, but we’ll work together to come up with questions.

No matter what format you choose, you are free to use your presentation however you’d like in the future.

Your presentation should include great, actionable content. Here’s the suggested format:

  • A quick introduction
  • An overview of your topic
  • Where people go wrong with your topic and tend to overcomplicate it
  • Teaching section
  • Specific action steps (with the goal of simplifying their existing process)
  • Up to a 3-minute pitch
  • Include questions for attendees to answer in the chat box throughout to boost engagement

If you’d like to check out an example, I’d be happy to share mine with you.

Presentations are due by 3/31/21.

Find a PDF download with all this info here.

4. Worksheet

Worksheets are a great way to help attendees take action after your presentation.  While worksheets aren’t required, they can be a great tool to keep your name and presentation fresh in the attendee’s mind.

Worksheets can be a simple page or two that can be filled out during a presentation.  You can also create a worksheet that gives attendees space to take notes.

Worksheets will be included with the All-Access Pass and will be available for free while the presentation is available.

5. All- Access Pass Contribution

The All-Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:

  • eBooks
  • Workbooks
  • Courses (big or small)
  • 1-month memberships
  • Freebies

Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.

 

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

 

Information for these resources is due on 3/31/21. You’ll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.

6. Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on 4/7/21.

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All-Access Pass sales.

You’ll find swipe copy and graphics in the Resource Vault below.

7. Live Participation

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!

 

All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.

 

While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.

Affiliate Details

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

That’s exactly why I’ve set up an affiliate program for the All-Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by 5/16/21.

The commission structure is as follows:

  • 40% for all speakers

The pricing structure will be:

  • $67 for 20 minutes after initial registration
  • $97 until 4/20/21
  • $139 from 4/21/21- 4/25/21

To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. 

Just remember to use your affiliate link, which you can create or look up here.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Resource Vault

Now for those resources I promised to make your life as easy as possible.

In this folder you’ll find the following resources:

  • Summit branding information (in case you’d like to show off that you’ve been featured on your website)
  • To do list with due dates so you can keep track of everything nice and easily
  • Email swipe copy and suggested send dates
  • Social media swipe copy and suggestion posting dates
  • Social media graphics
  • Slide templates (you’re free to create your own branded slides)
  • Workbook template (you’re free to create your own branded workbook)

View the resources here.

And in case you don’t want to dig through a folder, here are direct links:

Current Action Steps

Phew, that was a lot to cover! You’re awesome for making it this far 🙂

For the sake of clarity, here are your current action steps:

Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.

Important Dates

Here’s a roundup of our key dates:

  • Basic information: As soon as possible
  • Presentation slot scheduled: As soon as possible
  • Presentation: 3/31/21
  • All-Access Pass contribution information: 3/31/21
  • Promotion period: 4/7/21- 4/25/21
  • Summit dates: 4/21/21- 4/23/21
  • All-Access Pass cart closes: 4/25/21
  • Affiliate payouts: by 5/16/21


Something I missed? Email me at shelby@farminence.com or pop into the Slack group!