Speaker Information + Resources

Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.

The Backyard Vegetable Gardener's Summit is a 3-day event that will help vegetable gardeners grow healthy food at home.

On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at shelby@farminence.com.

As a speaker, you'll also get free access to the All-Access Pass!

How It Will All Work

Let’s do a quick rundown of how the whole thing will work.

The event will run from March 27-30th, 2023 with up to 8 pre-recorded presentations running each day. These presentations will include 30-45 minutes of content (with up to a 5-minute pitch) and a live chat. 

While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is recommended 😉

Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer these questions, connect with the attendees, and provide even more value.

The additional Facebook live is not required. Those who did it last year had a great time and the attendees went nuts!

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

During the promotion phase, as the summit is running, we’ll also be promoting the All-Access Pass. This includes lifetime access to the replays, worksheets, transcripts, and any speaker bonuses. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Yay!

What I'll Need From You

1. Basic Information

The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.

Keep in mind that this information will be shared with attendees, so please provide the information that you’d like for them to see.  This information includes things like:

  • Name
  • Title
  • Bio
  • Square headshot*

*500x500 or larger square images work the best.  Please provide a photo that is clear, professional, and free of graphics, text or other images.

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.

2. Presentation Slot Scheduled

The next thing I’ll need is for you to schedule your presentation slot! Click here to see the list of times that are available and to schedule yours. (Slots are first-come, first-served so if you have a tight schedule be sure to grab your spot right away)

While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the All-Access Pass).

3. Presentation

Next up is your presentation! This is a 30-40 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great while having fun in the process.

Your presentation doesn’t have to be extremely edited or staged to be successful.  Research (and past presentations) have shown that you can provide tons of value to the audience even if your tech is limited to a smartphone camera.  

Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.

With that being said, you have your choice of the following presentation formats:

  • A helpful clip of you in the garden
  • A Powerpoint/slide style presentation
  • No slides (just your gorgeous/handsome face)
  • A mixture of the two
  • Interview-style

If you’d like to go with the interview-style presentation, schedule a time with me to do that via email.  I’m more than happy to discuss topics, questions and schedule an interview. You’ll still be responsible for editing if any is needed, but we’ll work together to come up with questions.

No matter what format you choose, you are free to use your presentation however you’d like in the future.

Your presentation should include great, actionable content. Here’s the suggested format:

  • A quick introduction
  • An overview of your topic
  • Where people go wrong with your topic and tend to overcomplicate it
  • Teaching section
  • Specific action steps (with the goal of simplifying their existing process)
  • Up to a 5-minute pitch
  • Include questions for attendees to answer in the chatbox throughout to boost engagement

If you'd like to check out an example, just let me know via email and I can show you an example.

While you are welcome to pitch absolutely anything you'd like, I recommend a freebie or a low-priced item that is highly related to your presentation topic. This will bring them into your funnel, warm them up and start them on the path of getting to your tripwire and other products within your funnel.

Presentations are due by March 1, 2023.

4. All-Access Pass Contribution

The All-Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:

  • PDF guides
  • Workbooks
  • Courses (big or small)

(Note: In my last summit, we sold over 700 all-access passes. I expect this to convert well so I do not recommend contributing any 1:1 offers.)

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.

Information and files for these resources is due on March 1, 2023. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.

5. Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on March 13.

Sharing is required at least twice to your main email list. It's also a great idea to share at least once to your main social media profile. Anything above and beyond that is up to you.

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All-Access Pass sales (50% if you've contributed a premium bonus).

I'm also willing to do a guest newsletter, go live in your Facebook group, or reach your audience in other ways (all with your affiliate link) to help you get some extra conversions!

You’ll find swipe copy and graphics in the Resource Vault below.

6. Live Participation

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!

All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.

While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.

Affiliate Details

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

That’s exactly why I’ve set up an affiliate program for the All-Access Pass where you’ll receive a commission from all sales from the traffic you refer to the event. Payouts will be made by 5/1/2023.

The commission structure is as follows:

  • 40% for all speakers
  • 50% for all speakers who include a premium bonus (a paid product that can't be found for free anywhere else)

The pricing structure will be:

  • Fast Action- $67 for 20 minutes after initial registration
  • Early Bird- $85 from 3/13/2023-3/26/2023
  • Full Price- $99 from 3/27/2023-3/29/2023

To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. 

Just remember to use your affiliate link, which you can create or look up here.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

I'm more than happy to share information about past numbers, conversion rates, and statistics with you. If you're interested in learning more about our outstanding conversion rates and numbers, send me an email and we'll schedule a time to chat! This is also a good time to talk out strategy and planning. We can discuss what has worked for other speakers and how you can make the most out of this event. 😃

Resource Vault

Now for those resources I promised to make your life as easy as possible.

In this Google folder you’ll find the following resources:

  • Summit branding information (in case you'd like to show off that you've been featured on your website)
  • To-do list with due dates so you can keep track of everything nice and easily
  • Email swipe copy and suggested send dates
  • Social media swipe copy and suggestion posting dates
  • Social media graphics
  • Workbook template (you’re free to create your own branded workbook)

View the resources here.

And in case you don't want to dig through a folder, here are direct links:


Current Action Steps

Phew, that was a lot to cover! You’re awesome for making it this far :)

For the sake of clarity, here are your current action steps:

  • Let me know you’re in or if you want more information or need clarification, shoot me an email.
  • Provide your basic information once the link comes through
  • Schedule your presentation slot
  • Sign up for your affiliate account (*NOTE* If you already have a Thrive Cart affiliate account, you don't need to set up a new one. )
  • Let me know if you have any questions up to this point!

Remember to grab your to-do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.

Important Dates

Here’s a roundup of our key dates:

  • Basic information due: As soon as possible
  • Presentation slot scheduled: As soon as possible
  • Presentation Materials due: March 1
  • All-Access Pass contribution information due: March 1
  • Promotion period starts: March 13
  • Summit dates: March 27-30, 2023
  • All-Access Pass cart closes: March 29th
  • Affiliate payouts: by May 1

Affiliate Sales Leaderboard

Speakers and affiliates that sell All Access Passes will have the opportunity to compete for additional prizes on top of their sales commissions. The three affiliates that bring in the most sales for All Access Passes in terms of revenue will receive a monetary prize.

The prizes are as follows:

1st place- $250 Amazon gift card

2nd place- $100 Amazon gift card

3rd place- $50 Amazon gift card

Gift cards will be awarded after the summit is completed and the sales period has ended for the All Access Pass.

Helpful Videos

How to Use the Resources in the Google Drive Folder

All About Speaker Presentation Pages

What the All Access Pass Looks Like for Customers

Something I missed? Email me at shelby@farminence.com!