The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.
Keep in mind that this information will be shared with attendees, so please provide the information that you’d like for them to see. This information includes things like:
*500x500 or larger square images work the best. Please provide a photo that is clear, professional, and free of graphics, text or other images.
Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.
The next thing I’ll need is for you to schedule your presentation slot! Click here to see the list of times that are available and to schedule yours. (Slots are first-come, first-served so if you have a tight schedule be sure to grab your spot right away)
While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the All-Access Pass).
Next up is your presentation! This is a 30-40 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great while having fun in the process.
Your presentation doesn’t have to be extremely edited or staged to be successful. Research (and past presentations) have shown that you can provide tons of value to the audience even if your tech is limited to a smartphone camera.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
If you’d like to go with the interview-style presentation, schedule a time with me to do that via email. I’m more than happy to discuss topics, questions and schedule an interview. You’ll still be responsible for editing if any is needed, but we’ll work together to come up with questions.
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
If you'd like to check out an example, just let me know via email and I can show you an example.
While you are welcome to pitch absolutely anything you'd like, I recommend a freebie or a low-priced item that is highly related to your presentation topic. This will bring them into your funnel, warm them up and start them on the path of getting to your tripwire and other products within your funnel.
Presentations are due by March 1, 2023.
The All-Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:
(Note: In my last summit, we sold over 700 all-access passes. I expect this to convert well so I do not recommend contributing any 1:1 offers.)
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.
Information and files for these resources is due on March 1, 2023. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on March 13.
Sharing is required at least twice to your main email list. It's also a great idea to share at least once to your main social media profile. Anything above and beyond that is up to you.
You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All-Access Pass sales (50% if you've contributed a premium bonus).
I'm also willing to do a guest newsletter, go live in your Facebook group, or reach your audience in other ways (all with your affiliate link) to help you get some extra conversions!
You’ll find swipe copy and graphics in the Resource Vault below.
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the All-Access Pass where you’ll receive a commission from all sales from the traffic you refer to the event. Payouts will be made by 5/1/2023.
The commission structure is as follows:
The pricing structure will be:
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create or look up here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
I'm more than happy to share information about past numbers, conversion rates, and statistics with you. If you're interested in learning more about our outstanding conversion rates and numbers, send me an email and we'll schedule a time to chat! This is also a good time to talk out strategy and planning. We can discuss what has worked for other speakers and how you can make the most out of this event. 😃
Now for those resources I promised to make your life as easy as possible.
In this Google folder you’ll find the following resources:
And in case you don't want to dig through a folder, here are direct links:
Phew, that was a lot to cover! You’re awesome for making it this far :)
For the sake of clarity, here are your current action steps:
Remember to grab your to-do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.
Here’s a roundup of our key dates:
Affiliate Sales Leaderboard
Speakers and affiliates that sell All Access Passes will have the opportunity to compete for additional prizes on top of their sales commissions. The three affiliates that bring in the most sales for All Access Passes in terms of revenue will receive a monetary prize.
The prizes are as follows:
1st place- $250 Amazon gift card
2nd place- $100 Amazon gift card
3rd place- $50 Amazon gift card
Gift cards will be awarded after the summit is completed and the sales period has ended for the All Access Pass.
How to Use the Resources in the Google Drive Folder
All About Speaker Presentation Pages
What the All Access Pass Looks Like for Customers
Something I missed? Email me at shelby@farminence.com!